|
Want to make sure you get access to our special Community Manager University offer on March 4th? Go to the bottom of our home page and opt-in to our mailing list! This week I dive into the art of creating urgency to boost sales and memberships in the coworking world. Inspired by the annual Container Store's 30% off Elfa sale, this episode explores how similar strategies can be effectively applied to coworking spaces, especially when launching a founding member campaign. Here's what we covered: -
The Psychology Behind The Container Store's Elfa Sale: An overview of the Elfa sale and why it's so successful at driving purchases. -
Principles of Creating Urgency: How urgency influences customer behavior and decision-making. -
Applying Retail Strategies to Coworking Spaces: Insights into adapting retail marketing strategies, like The Container Store's Elfa sale, for coworking spaces. -
Launching a Founding Member Campaign: A step-by-step guide to creating an effective founding member campaign for your coworking space. -
Case Studies and Success Stories: Real-world examples of coworking spaces that have successfully implemented founding member campaigns and other urgency-driven promotions. Key Takeaways: -
Creating urgency can help convert indecisive potential members into members. -
Founding member campaigns, when executed well, can build a strong initial community and ensure your space's success from the start. -
The principles of urgency and scarcity, common in retail, are also powerful tools in the coworking industry. Resources Mentioned in this Episode: The Container Store Get on our mailing list to get our special Community Manager University Offer on March 4th! Go to our home page, scroll to the bottom, and opt-in! Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School - Phase I: Validate Community Manager University The Everything Coworking Academy Follow Us on YouTube |