Search

Home > Everything Coworking > 337. Last Call for Coworking: Urgency Tactics to Seal the Deal
Podcast: Everything Coworking
Episode:

337. Last Call for Coworking: Urgency Tactics to Seal the Deal
Category: Business
Duration: 00:36:15
Publish Date: 2024-02-28 04:40:00
Description:

Want to make sure you get access to our special Community Manager University offer on March 4th? Go to the bottom of our home page and opt-in to our mailing list!

 

This week I dive into the art of creating urgency to boost sales and memberships in the coworking world. Inspired by the annual Container Store's 30% off Elfa sale, this episode explores how similar strategies can be effectively applied to coworking spaces, especially when launching a founding member campaign.

Here's what we covered:

  • The Psychology Behind The Container Store's Elfa Sale: An overview of the Elfa sale and why it's so successful at driving purchases.

  • Principles of Creating Urgency: How urgency influences customer behavior and decision-making.

  • Applying Retail Strategies to Coworking Spaces: Insights into adapting retail marketing strategies, like The Container Store's Elfa sale, for coworking spaces.

  • Launching a Founding Member Campaign: A step-by-step guide to creating an effective founding member campaign for your coworking space.

  • Case Studies and Success Stories: Real-world examples of coworking spaces that have successfully implemented founding member campaigns and other urgency-driven promotions.

Key Takeaways:

  • Creating urgency can help convert indecisive potential members into members.

  • Founding member campaigns, when executed well, can build a strong initial community and ensure your space's success from the start.

  • The principles of urgency and scarcity, common in retail, are also powerful tools in the coworking industry.

Resources Mentioned in this Episode:

The Container Store

Get on our mailing list to get our special Community Manager University Offer on March 4th! Go to our home page, scroll to the bottom, and opt-in!

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School - Phase I: Validate

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube
Total Play: 0