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I think we’re going to see demand for third spaces that are more of a work club approach than the traditional coworking/flexible office space that we see today. Questions I’m asking: -
How strong will the demand for third places that are not just designed for work, but designed for social/play/community events? -
How will this business model work? What will drive profitability? -
What will the offer mix look like? Food and beverage? Event space? Lounge space that looks more like the lobby at the Hoxton? -
What markets will support social/work clubs? -
What’s the minimum viable size for a social/work club model? -
Who will take the risk and experiment with these models? Resources mentioned in this podcast: Soho Works Groundfloor club https://www.groundfloorclub.com/membership/ From Here Colette Club Everything Coworking Featured Resources: HIDT Series - Register Now! The SEO Action Guide Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space The Everything Coworking Academy Community Manager University Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective Follow Us on YouTube |