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Home > Everything Coworking > 297. Part II: What To Do When You’re Selling A Coworking Product That People Aren’t Searching For


	Podcast:		Everything Coworking
	Episode:		297. Part II: What To Do When You’re Selling A Coworking Product That People Aren’t Searching For
	Category:		Business
	Duration:		00:37:29
	Publish Date:		2023-03-22 19:58:00
	Description:		In this episode, we talk about: The total addressable market for coworking is larger than ever with remote employees free to decide where they work and small businesses giving up their long-term leases. Even with this influx of potential customers, some coworking spaces are struggling to fill dedicated desks and flex memberships. That is likely because these new potential customers aren’t aware that there are solutions to the challenges they feel in their current working environment. They don’t know that feelings of loneliness, loss of productivity, lack of mojo, etc. can be improved by joining a coworking space (and not paying for an office). They aren’t solution-aware and therefore aren’t searching for you… So how do we connect the dots? Resources Mentioned in this Episode: 296. Part I: Why the Best Business Models are Known Prescriptions for Known Problems Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space The Coworking Startup School The Everything Coworking Academy Community Manager University Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective HIDT Series - Register Now! The SEO Action Guide Follow Us on YouTube
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