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	Podcast:		Everything Coworking
	Episode:		257. What’s Working for Coworking Spaces Running Google Ads?
	Category:		Business
	Duration:		00:39:29
	Publish Date:		2022-06-15 10:00:25
	Description:		Follow Us on YouTube Everything Coworking Featured Resources: The SEO Action Guide The Everything Coworking Academy Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Community Manager University Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective Resources Mentioned in this Podcast: Discounted Blueprint Offer Reuben’s Website Launch Coworking - high end virtual tour Reuben Lau is an online marketing strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google Ads. Some highlights include: The new “performance max” feature in Google ads that gives Google Ads some Facebook Ads-type features such as retargeting and “lookalike” audiences. Using display ads for top-of-funnel awareness Putting social proof on the ad landing page - you will not believe the conversion rate increase this is driving! Whether or not it makes sense to put a virtual tour behind an email opt-in Meeting room ad conversion rates
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