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Gather, a regional coworking operator near Richmond, VA, had a world-class “product,” but was looking to up-level its marketing and sales tools and processes. They partnered with member Rick Whittington, a local marketing agency owner, to design a comprehensive marketing strategy and implement HubSpot as the primary tool to manage and track their marketing efforts. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Community Manager University Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective Resources Mentioned in this Podcast: Whitington Consulting Rick Whittington on LinkedIn Caroline on LinkedIn The Gather Case Study |