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Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special live episode from the Connected Health & Fitness Summit 2026 in Los Angeles, Matthew Januszek and Mohammed Iqbal sit down with four leaders shaping the future of performance, longevity, franchising, and workforce training. Guests include: - Douglas Gremmen (HYROX): On building one of the fastest growing competitive fitness brands in the world and why purpose-driven training is the ultimate disruptor.
- Dean Kelly (Extension Health): On physician-led longevity, advanced diagnostics, and the shift from conversation to clinical outcomes.
- Julie Cartwright (PVOLVE): On scaling an omni-channel fitness brand and the emotional responsibility of franchising.
This episode explores the balance between AI and human intelligence, the rise of team-based competition, the evolution of longevity medicine, and how modern training systems are transforming frontline industries. Key Topics Include: - How HYROX built a global competitive ecosystem without competing with gyms.
- Why doubles competition is redefining community in fitness.
- The difference between influencer-driven biohacking and physician-led longevity care.
- The realities of scaling a franchise brand in today's market.
- How AI-powered training systems are improving workforce performance.
- The importance of human connection in an AI-native world.
To learn more about the Connected Health & Fitness Summit, click here: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR Don't miss a LIFTS update! Subscribe to our free Newsletter today: https://www.liftspodcast.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@escapefitness.com for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Live from Connected Health & Fitness Summit 2026 1:33 Douglas Gremmen on HYROX Growth 3:46 Disrupting Fitness with Purpose-Driven Competition 8:46 The Rise of Doubles and Team Culture 17:46 Dean Kelly on Longevity and Clinical Outcomes 21:29 Making Longevity Accessible 29:21 Julie Cartwright on Building PVOLVE 36:56 The Realities of Franchising 46:00 Rachael Nemeth on Training the Frontline Workforce 53:12 AI, Learning Retention, and Business Outcomes |
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