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Podcast: Equity
Episode:

Why expensive workout gear is actually cheap
Category: Business
Duration: 00:20:01
Publish Date: 2021-04-14 14:00:00
Description:

For this week's deep dive Natasha and Alex wanted to dig into the Tonal EC-1, a huge document spread across a number of posts. Our goals were pretty simple: To better understand Tonal's journey, and also to get into the mind of its author.

So we corralled JP Mangalindan into firing up his computer, microphone, and recording software for a chat. Here's what we covered:

  • What is Tonal, why is it interesting, and why did JP spend so much time learning about the company?
  • What did he have to leave out of the final report?
  • His views on fitness gear, and the Peloton effect more broadly
  • What was it like to write something so gosh darn long?

The Tonal EC-1 comprises four main articles representing about 10,600 words and a reading time of about 43 minutes:

As Natasha is currently -- shh, it's a secret -- working on an EC-1 of her own, we had more than a usual amount of interest in the project. Use code Equity for a super sweet discount to access this story and all of our premium content.
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