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Home > English Vocabulary for Business :: Video Vocab > VV 46 – The 4 Ps of the Marketing Mix (Part 2)
Podcast: English Vocabulary for Business :: Video Vocab
Episode:

VV 46 – The 4 Ps of the Marketing Mix (Part 2)
Category: Education
Duration: 00:00:00
Publish Date: 2016-02-29 05:07:12
Description:

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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