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Description:
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Show notes: http://ide.mit.edu/news-events-media?type_1=podcast
In this podcast we talk about multiple aspects of digital advertising, privacy, and big data. Our guest is Catherine Tucker of MIT's Sloan School of Management. Catherine is one of the world's foremost experts on digital advertising and privacy. We begin this conversation by discussing why digital advertising is interesting and the unique perspectives that academics bring to the topic. We then move on to specific aspects of digital advertising, such as re-targeting, ad blockers, and the effectiveness of native ads on Twitter. Lastly, we discuss whether big data brings a sustainable competitive advantage to companies that possess it. |
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