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Home > Ecommerce Pulse > 64: Inventing a new product and selling it online, with Ken Foster
Podcast: Ecommerce Pulse
Episode:

64: Inventing a new product and selling it online, with Ken Foster

Category: Business
Duration: 00:36:41
Publish Date: 2018-10-26 11:35:31
Description:

Topics covered in this episode:

  • How Ken and his family designed and manufactured a brand new product in the pet industry
  • Dealing with intellectual property issues for new products (like patents and trademarks)
  • How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews
  • Scaling a new ecommerce business while continuing to work a regular job

Links mentioned on the show:

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The post 64: Inventing a new product and selling it online, with Ken Foster appeared first on Ecommerce Pulse.

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