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Home > Ecommerce Brain Trust > The Retail Round Up - You Get an Ad Platform, You Get an Ad Platform…We All Get an Ad Platform? - Episode 378
Podcast: Ecommerce Brain Trust
Episode:

The Retail Round Up - You Get an Ad Platform, You Get an Ad Platform…We All Get an Ad Platform? - Episode 378
Category: Business
Duration: 00:23:57
Publish Date: 2025-02-04 13:02:00
Description:

We officially closed the book on the first month of 2025 and it’s the perfect time to introduce a fresh new format we’re calling the Retail Roundup.

For this inaugural edition, we’ve brought in two of our go-to experts to break down what’s really happening in the industry.

Joining us today are Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead — and a walking, talking encyclopedia of Amazon knowledge since the days Bezos sold his first book.

 

KEY TAKEAWAYS

In this episode, Julie, Jordan, Ross, and Armin discuss:

  • Amazon Retail Ad Services:

    • Announced the launch at CES.

    • Enabling brands to create ads using Amazon’s ad stack.

    • Compared to Critio and Citrus ads but with Amazon’s unique reach.

  • Amazon Reimbursement Policy Change:

    • New reimbursement based on cost of goods sold (COGS) instead of retail price.

    • Required sellers to report their COGS.

    • Discussions on potential privacy concerns and impact on margins.

  • B2B-Specific Bids for Amazon Ads:

    • Allows brands to bid specifically for business buyers.

    • Seen as a significant feature for B2B-focused products.

  • Five-Year Look Back for Amazon Marketing Cloud:

    • Provides extended access to purchase signals for analysis beyond the typical 12-month period.

    • Seen as a major development for mid-tier and enterprise brands.

  • Amazon’s Title Character Count Requirement:

    • Automatic AI revision of non-compliant product titles.

    • Aim to eliminate word souping and improve title quality.

  • Image Compliance Platform Overhaul:

    • Streamlined approach to identifying and correcting image issues using AI.

    • Greater automation to reduce manpower and costs for Amazon.
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