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Home > Ecommerce Brain Trust > Brand Building on Amazon | Live at unBoxed with Jeff Cohen - Episode 364
Podcast: Ecommerce Brain Trust
Episode:

Brand Building on Amazon | Live at unBoxed with Jeff Cohen - Episode 364
Category: Business
Duration: 00:24:31
Publish Date: 2024-10-21 10:00:00
Description:

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley.

We're coming to you live from unBoxed in Austin, Texas, with a very special guest: Jeff Cohen, Amazon's Ads Tech Evangelist who will be sharing insights into the latest developments in the Amazon ads ecosystem.

This episode will bring you insightful updates on brand-building strategies, innovative AI tools, and powerful measurement metrics designed to elevate your e-commerce game.

Make sure you tune in to find out more!

 

KEY TAKEAWAYS

In this episode, Jordan and Jeff discuss:

  • Jeff shares his journey to becoming an Amazon ad tech evangelist.

  • His passion for educating the community on Amazon ads and scaling brands.

  • The importance of retail readiness before scaling advertising efforts.

  • Advertisement as the kerosene that makes the brand's fire grow bigger.

  • AI-Powered Creative Solutions

  • Enhancing creative capabilities through Amazon’s new tools.

  • Integration with Canva for streamlined creative development.

  • The concept and benefits of managed campaigns for new product launches.

  • Aligning inventory with advertising strategies to overcome the cold start problem.

  • Utilizing Amazon DSP’s new user experience for planning and execution.

  • The role of Performance Plus in simplifying the campaign setup.

  • Importance of triangulating signals to achieve desired outcomes.

  • Advanced Targeting Methods: Amazon’s strength with signal-rich targeting across various properties.

  • Impact of upper funnel investments on down-funnel activity.

  • Key targeting techniques for driving new-to-brand sales and subscriber growth.

  • Enhanced Measurement Tools: Long-term sales metrics for 12-month impact analysis.

  • Conversion path reporting to track multi-touchpoints.

  • Amazon’s Multi-Touch Attribution Model using scientific methodologies.

  • The Democratization of Branding Tools: Making advanced advertising tools accessible to SMBs.

  • Simplifying complex processes to allow broader brand participation.
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