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Home > Ecommerce Brain Trust > Category Captaincy With Chris Perry & Oskar Kaszubski of Firstmovr - Episode 360
Podcast: Ecommerce Brain Trust
Episode:

Category Captaincy With Chris Perry & Oskar Kaszubski of Firstmovr - Episode 360
Category: Business
Duration: 00:47:28
Publish Date: 2024-09-24 05:44:00
Description:

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

We’re joined by two of our favorite podcast guests - Chris Perry and Oskar Kaszubski of firstmovr. 

In this episode, we’re sharing some key takeaways from the report they released earlier this year that represents a guide to something they’re calling “Omnicategory Captaincy.” 

Sounds interesting? Tune in to find out more.

 

KEY TAKEAWAYS

In this episode, Julie, Chris, and Oskar discuss:

  • Introduction to Omni-Category Captaincy: Chris and Oskar introduce their innovative report on omni-category captaincy, transforming traditional category management by integrating multiple channels, both online and offline.

  • Key Pirate-Themed Criteria for Success: The report's pirate motif brings a creative flair to critical success elements:

    • Tight Ship: Day-to-day excellence.

    • Pirate Code: Establishing a joint business plan (JBP) and routines.

    • Compass: Industry thought leadership.

    • Fair Winds: Traffic and demand generation.

    • Bounty: Incremental growth.

    • Treasure Island: Data sharing and utilization of data cleanrooms.

    • Map: Online category navigation.

    • Fly the Colors: Enhancing user experience and shopper journey.

  • Insights from the Digital Shelf Institute event and upcoming plans for a dedicated captaincy event and podcast.

  • The critical need for brands to avoid complacency and continuously innovate to maintain market share.

  • Addressing the gap between recognizing individual actions and integrating them holistically for true category captaincy.

  • Overcoming resistance in C-suites to the critical role of digital content, especially in light of inflation and shifting consumer preferences.

  • Detailed audits and the importance of optimizing the shopper experience—learn from mistakes and improvements seen with major retailers like Walmart and Kroger.

  • Leveraging partnerships and thought leadership to demonstrate commitment and drive mutual benefits.
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