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Home > Ecommerce Brain Trust > Lucky Dip Episode: Peak Season Dates, Amazon 3D, and 3 Helpful Amazon Marketing Cloud Reports - Episode 310
Podcast: Ecommerce Brain Trust
Episode:

Lucky Dip Episode: Peak Season Dates, Amazon 3D, and 3 Helpful Amazon Marketing Cloud Reports - Episode 310
Category: Business
Duration: 00:19:41
Publish Date: 2023-10-03 16:47:00
Description:

In this episode of The Ecommerce Braintrust, Kiri Masters, shares updates and reminders related to peak season dates, including Prime Day and Black Friday Cyber Monday. She also discusses a fascinating update about Amazon Marketing Cloud, focusing on three key points: Day Parting Settings, Geotargeting, and AMC Custom Audiences. These best practices offer insights for optimizing advertising strategies and maximizing performance on Amazon.

In today’s episode, Kiri talks about:

  • Important Dates for Ecommerce Sellers

    • Reminder to send FBA and Multichannel Fulfillment Inventory to Amazon by October 26.
    • Importance of shipping inventory early due to potential carrier backlogs.
    • Example of inventory shortage in previous Q4 season.
    • Ensuring inventory arrives before cutoff dates to maximize advertising strategy.

  • Updates on Amazon Marketing Cloud

    • Day Parting Settings: Report available in Amazon Marketing Cloud to view performance by hour. Testing showed slight increase in ROAS and Troas during non-midnight to 5 am hours.
    • Geotargeting: Focusing on specific areas of states or DMAs can lead to more visibility and better performance. Test combining geotargeting and day parting for optimal results.
    • AMC Custom Audiences: Creating an audience of customers who added products to cart but didn't make a purchase. Effective for reminding potential customers about the brand.

  • Benefits of Amazon Marketing Cloud

    • Overview dashboard for analyzing customer journey and conversion paths.
    • Audience Insights for understanding shopper demographics, location data, and interests.
    • Using AMC Insights to segment targeting and optimize performance.
    • Success story of account's performance growth after incorporating AMC before Prime Day.

  • Integration of DSP and PPC with AMC

    • AMC as an advanced reporting package suitable for Amazon DSP users.
    • Bringing together data from DSP and PPC to understand their impact on performance.
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