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	Podcast:		Ecommerce Brain Trust
	Episode:		‘The Brilliant Basics’ - Lessons From the 2021 Omnichannel Retail Index - Episode 216
	Category:		Business
	Duration:		00:22:12
	Publish Date:		2021-11-30 11:21:14
	Description:		In today’s podcast, we talk with Kathy Kimple about the 2021 Omnichannel Retail Index, a study conducted every year that aims to evaluate how retailers and brands from multiple verticals are implementing key digital and omnichannel features as well as to give us insight into the best practices and table stakes. What are the most common features and functions in online retail and which ones should you focus on to boost your conversion rate? Make sure you tune in to find out more! Kathy Kimple is the Chief Retail Officer of FitForCommerce, a specialty ecommerce and digital consultancy. She has over 30 years of experience in retail with a focus on retailers, brands, and grocery, covering digital strategy and store operations, registry, marketing, tech selection, and organizational design.
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