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Home > Ecommerce Brain Trust > The Future of Retail Media Platforms With Dean McElwee - Episode 202
Podcast: Ecommerce Brain Trust
Episode:

The Future of Retail Media Platforms With Dean McElwee - Episode 202
Category: Business
Duration: 00:33:16
Publish Date: 2021-08-31 14:13:55
Description:

Today we are talking about retail media and the current landscape, what it's going to look like in the future as brands navigate more retail media channels than they do now. 

The great analysis comes from Kearney about retail media spend and you can find the analysis linked at the end of show notes. Kearney estimates that retail media spend will go from an estimated $4 to $5 billion in 2019 to reach $15 to $20 billion by 2024. That's tripling or quadrupling that ad spend amount in the space of three years, and that is really incredible growth. 

Make sure you tune in to find out more!

Dean is the Director of International Ecommerce Strategy, Global Tools and Storage for the Stanley Black and Decker Company. His role covers Latin America, Europe, Middle East, Asia, New Zealand, some of the fastest growing and most penetrated eCommerce markets in the world. During his career, Dean has gained expertise in retail eCommerce, b2b eCommerce, and direct to consumers, as well as developing new and destructive business models. With more than 18 years of experience as a commercial leader, he has a remarkable track record of designing and implementing innovative growth strategies that not only drive performance but also higher engagement, and profit. Dean has successfully led business initiatives across sales leadership, retail consulting in eCommerce. However, working in Africa, Europe, and across multiple other regions gives him a unique insight into working with countries in various stages of business and eCommerce development.

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Connect with Dean McElwee

Learn more about Stanley Black & Decker, Inc.

Read Kearney’s analysis
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