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In today’s episode, we will talk about different skill sets required in eCommerce and the death of the third-party cookie, and what that means for brands. We will discuss how you can acquire your own first-party data so that you're not reliant on cookies in the future, and attitudinal marketing. Make sure you tune in to find out more! Vinny O'Brien is a multi-channel eCommerce consultant with multi-category experience. Based in Ireland, he is Director of eCommerce in a DTC outdoors brand Crua Outdoors and runs a conference in the South West of Ireland called the eCommerce Summit. MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Connect with Vinny O’Brien Find more about Vinny & Co Consulting Follow Vinny & Co on Twitter |
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