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	Podcast:		Ecommerce Brain Trust
	Episode:		Ads Series: Using Advertising Category Benchmarks
	Category:		Business
	Duration:		00:22:31
	Publish Date:		2021-04-27 08:20:22
	Description:		The ADS SERIES with Stefan Jordev continues! This week we are joined by PPC Manager Brad Kempfer to discuss the new reports available within Amazon: The Search Term Impression Share report, and the Brand Category Benchmark report. Make sure to tune in to find out more! Brad Kempfer is an ex-Amazonian and a PPC Manager here at Bobsled Marketing. With over 5 and a half years of experience with Amazon Advertising, Brad specializes in programmatic/DSP, campaign management, product/program management and campaign strategy. MENTIONED IN THIS EPISODE Connect with Stefan Jordev Connect with Bradley Kempfer Learn more about Bobsled Marketing How much should I spend on Amazon PPC? How to Get the Most Out of Your Amazon Sponsored Ads Efforts: Bobsled's PPC Philosophy Request A Consultation With Our Amazon Experts
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