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	Podcast:		Ecommerce Brain Trust
	Episode:		Interview with Michael Parness, CMO of Outward Hound
	Category:		Business
	Duration:		00:29:24
	Publish Date:		2019-09-24 11:24:33
	Description:		Welcome to another episode of the “Amazon for CMOs” podcast series! We are very excited to announce that today the book is live, and you can get a Kindle version for free. “Amazon for CMOs” represents a strategic resource for navigating the Amazon Economy, whether you are a CMO looking to expand your knowledge, or you interact with a CMO and would like to understand their strategic perspective. One of the professionals that contributed to this book is Michael Parness, CMO of Outward Hound. Michael has extensive knowledge when it comes to Amazon and we also got the chance to work with his company. Today we’re sharing with you a replay of our discussion from April where we approached Amazon's continuously changing ecosystem, the customer journey, and why Amazon is becoming more and more important, even though brick and mortar is still very significant and has the large majority of sales today. Get a Free Kindle Copy of “Amazon for CMOs” Amazon for CMOs Website Outward Hound Website 8 Brands Under 1 'Woof' on Amazon
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