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Home > Dummies.com Podcast > Episode 24: When & How to Build a Brand
Podcast: Dummies.com Podcast
Episode:

Episode 24: When & How to Build a Brand
Category: Education
Duration: 00:12:16
Publish Date: 2007-03-01 02:00:00
Description: Along with its companion podcast, "When & How to Build a Brand," Branding For Dummies co-author Barbara Findley Schenck provides an overview of what brands are, what they do, and why they are suddenly such a big deal in the business world.
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