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Home > Down To Business > 'Brilliant Selling' & The Changing Craft of the Salesperson
Podcast: Down To Business
Episode:

'Brilliant Selling' & The Changing Craft of the Salesperson
Category: Business
Duration: 00:13:01
Publish Date: 2022-07-02 13:20:00
Description: There are plenty of candidates for the “toughest job” in business but sales has to be up there. It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’ - first published in 2009 and now in its 3d edition - might be just the people to help you with that. They joined Bobby to discuss.
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