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Home > Disney Parks Podcast > Disney Parks Podcast Show #894- Interview with Author Rob Anspach
Podcast: Disney Parks Podcast
Episode:

Disney Parks Podcast Show #894- Interview with Author Rob Anspach

Category: Society & Culture
Duration: 01:18:38
Publish Date: 2025-09-30 10:00:59
Description:

Disney Parks Podcast Show #894- Interview with Author Rob Anspach

Today’s guest is Rob Anspach—entrepreneur, author of over 60 books, host of the E-Heroes Podcast, and a marketing strategist with 30 years of experience helping businesses grow without gimmicks or hype. As founder of Anspach Media and a trusted Fractional CMO, Rob is known for his no-nonsense approach and memorable ‘Rob-isms’ that challenge entrepreneurs to think bigger, charge more, and build businesses that last. Let’s dive in with Rob Anspach

https://anspachmedia.com/

Each chapter breaks down a Disney concept and translates it into actionable lessons for entrepreneurs:

  • Storytelling is the foundation of branding.
  • Anticipation (like queues or teasers) to build desire.
  • Premium pricing based on perceived value, not cost.
  • Legacy and consistency to build trust.
  • Emotional loyalty that turns customers into lifelong fans.
  • Hidden Mickeys and trash cans as metaphors for subtle branding and customer-centric design.
  • Attractions (Haunted Mansion, Pirates, Jungle Cruise, Rise of the Resistance, etc.) as case studies in immersive marketing.



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