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Home > Developer On Fire > Episode 142 | Philip Morgan - Sharing Hard-Learned Lessons


	Podcast:		Developer On Fire
	Episode:		Episode 142 \| Philip Morgan - Sharing Hard-Learned Lessons
	Category:		Technology
	Duration:		00:55:25
	Publish Date:		2016-06-26 19:00:00
	Description:		Guest: Philip Morgan @Philip_Morgan Philip Morgan talks with Dave Rael about the importance of positioning, the value and perception of marketing, delivering value, and specialization Philip Morgan helps software development shops generate more leads. Unlike other marketers, he uses hyper-specific positioning, education-based content marketing, and marketing automation to make that happen. He’s also the author of The Positioning Manual for Technical Firms. Chapters: 0:28 - Dave introduces the show and Philip Morgan 3:39 - The necessity of marketing and positioning 6:16 - Philip and learning by trial and error - specialization vs. generalism 10:58 - Focus on our own skills vs the needs of clients 12:06 - Philip's definition of value 15:40 - Talking about the problem vs the solution 16:36 - How Philip got started in software and technology 19:49 - Philip's story of failure - a content marketing service that required building and managing a team - getting behind and the struggle to wind it down - the importance of relationships 28:02 - Philip's success story - the positioning book and the interactions that have resulted 29:49 - The meaning of positioning 33:59 - The nature of marketing 39:48 - How Philip stays current with what he needs to know 42:09 - Philip's recommendations for better positioning and career management, including book recommendation 46:13 - The things that have Philip most excited 48:35 - Philip's sources of pain and suffering 49:50 - Philip's top 3 tips for delivering more value 53:35 - Keeping up with Philip Resources: Philip's blog and site Philip's book: The Positioning Manual For Technical Firms Audience Ops Philip's Positioning Crash Course Email Course Philip's book recommendation: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - Geoffrey A. Moore Philip's top 3 tips for delivering more value: Talk to your clients (or employer) more and find out about their business Become more curious about the why, even if it's at the expense of the how See your business as more than just an extension of yourself
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