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The games industry is hitting another inflection point, and the "old rules" of growth are being rewritten. This week, we’re unpacking:
● Google’s "Level Up" Program: Is it actually a win for devs, or just more platform gatekeeping? We look at Sidekick and the new UA economics. ● The Epic Pivot: Layoffs, the UEFN "platform" gamble, and what the future of Fortnite actually looks like. ● Roblox’s New Play: Their latest brand integration strategy is a massive shift for creator monetization. ● The Newzoo Reality Check: PC is back, player behavior is shifting, and "mid-priced premium" is the new sweet spot.
Plus ++ We dive deep into UA multiplier theory, why CPIs are lying to you, and where real growth is actually hiding in 2026.
CHAPTERS: 00:26 Show Intro and Agenda 01:36 Quick Shills and Updates 04:05 Google Level Up Explained 07:27 Messaging Mess and Sidekick AI 09:06 UA Multiplier and CPI Debate 11:55 Sidekick Skepticism Extortion 14:39 Epic Layoffs Breakdown 19:05 Why Epic Lost Focus 26:14 Star Wars UEFN Toolkit 33:36 Newzoo Report Key Trends 37:31 Report Critique And TAM Reality 42:29 Premium Mid Price Debate 47:39 Roblox Brand Deal Revenue Cut 51:14 Creator Backlash And Platform Control 56:25 Why The Brand Tax Might Help 01:01:04 Final Debate And Wrap Up |
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