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Home > Convenience Matters > #44 Are You Fit for Fresh?
Podcast: Convenience Matters
Episode:

#44 Are You Fit for Fresh?
Category: Government & Organizations
Duration: 00:16:18
Publish Date: 2016-11-27 23:00:00
Description:

Customers are increasingly seeking out more fresh items at convenience stores--whether bananas, fruit cups or salads. And this trend is attracting new customers, especially millennials and women. But that doesn’t mean that a fresh offer will work at every store. If you’re not sure if you are ready to expand your fresh offer, review a quick 10-point checklist that Kelly helped develop as part of her involvement on the NACS-United Fresh “Fresh Convenience” task force.

Co-hosts Jeff Lenard, NACS Vice President of Strategic Industry Initiatives; and Stephanie Sikorski, Director, NACS Foundation and Mission Marketing talk to Kelly about what stores need to consider before they embark upon a more comprehensive fresh offer in stores.
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