|
Description:
|
|
Consumer sentiment about the economy has traditionally been lockstep with gas prices: when prices fall, consumer optimism increases. But as 2017 begins, consumer confidence is at a record high, according to NACS’ four years of consumer tracking data, while gas prices began to climb in December 2016 and are higher than prices a year ago. With fuel prices largely out of the control of retailers, what do recent market developments mean for fuels retailers in 2017—and what are the broad trends that will shape the industry—both at the pump and inside the store? How might retailers focus on the factors of their business over which they have control in order to attract more customers? |