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Home > Columbia Ideas at Work > Leonard Lee: When Shopper Marketing Backfires
Podcast: Columbia Ideas at Work
Episode:

Leonard Lee: When Shopper Marketing Backfires
Category: Business
Duration:
Publish Date: 2013-02-27 10:55:39
Description: Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more. Read the research brief: http://bit.ly/lee-ideas
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