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Home > Columbia Ideas at Work > Oded Netzer: Text Mining Social Media for Consumer Insights
Podcast: Columbia Ideas at Work
Episode:

Oded Netzer: Text Mining Social Media for Consumer Insights
Category: Business
Duration:
Publish Date: 2013-06-19 12:01:57
Description: Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.
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