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Home > Cold Call by Harvard Business School > LA Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet
Podcast: Cold Call by Harvard Business School
Episode:

LA Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet
Category: Business
Duration: 00:22:27
Publish Date: 2018-06-27 08:45:54
Description:

The Los Angeles Philharmonic Orchestra faced real challenges, as all U.S. orchestras did: an aging subscriber base, disinterest from younger audiences, and development of a pipeline of donors for the future. Professor Rohit Deshpande discusses how protagonist Deborah Borda positioned the orchestra for continued success, building on healthy financials, a celebrity music director (Gustavo Dudamel), the beautiful Walt Disney Concert Hall, and the development of a youth orchestra.
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