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Home > Cold Call by Harvard Business School > How Chase Sapphire Made Credit Cool for Millennials
Podcast: Cold Call by Harvard Business School
Episode:

How Chase Sapphire Made Credit Cool for Millennials
Category: Business
Duration: 00:19:15
Publish Date: 2018-06-13 09:56:58
Description:

The Chase Sapphire Reserve credit card was one of the hottest product launches in 2016 enthusiastically received by millennial consumers, a group that had previously eluded JPMorgan Chase and its competitors. Shelle Santana discusses how protagonists Pam Codispoti and Eileen Serra shifted their focus to retaining customers attracted by the one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced.
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