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Home > Cold Call by Harvard Business School > Careem: Riding the First Unicorn in the Middle East
Podcast: Cold Call by Harvard Business School
Episode:

Careem: Riding the First Unicorn in the Middle East
Category: Business
Duration: 00:18:19
Publish Date: 2018-05-29 15:08:33
Description:

Ride-hailing service Careem, the “Uber of the Middle East,” experienced expansion so dramatic that it monitored its growth target every 15 minutes. Was this a fabled startup unicorn? But doubling the size of the company every six months took its toll. Professor Shikhar Ghosh discusses how the founders approached a number of critical organizational and cultural issues to keep its 4 million customers satisfied.
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