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Home > Cold Call by Harvard Business School > Trump’s Populism: What Business Leaders Need To Understand
Podcast: Cold Call by Harvard Business School
Episode:

Trump’s Populism: What Business Leaders Need To Understand
Category: Business
Duration: 00:16:47
Publish Date: 2018-03-21 09:05:37
Description:

In the 2016 United States presidential election, candidates from both major political parties used anti-establishment messaging to appeal to Americans, a theme that had been on the sidelines of US political discourse for decades. Donald Trump, in particular, played into the rising anti-establishment sentiment, embracing a populist platform and emphasizing his position as a Washington outsider. Why did his message resonate with voters? Rafael Di Tella discusses how many Americans felt betrayed by the educated “elite” view on globalization, and looked to Trump as a president who would put American workers and values first.
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