Search

Home > Cold Call by Harvard Business School > Can Business Transform Primary Health Care Across Africa?
Podcast: Cold Call by Harvard Business School
Episode:

Can Business Transform Primary Health Care Across Africa?
Category: Business
Duration: 00:31:57
Publish Date: 2023-08-01 13:22:58
Description:

mPharma, headquartered in Ghana, is trying to create the largest pan-African health care company. Their mission is to provide primary care and a reliable and fairly priced supply of drugs in the nine African countries where they operate.

Co-founder and CEO Greg Rockson needs to decide which component of strategy to prioritize in the next three years. His options include launching a telemedicine program, expanding his pharmacies across the continent, and creating a new payment program to cover the cost of common medications. Rockson cares deeply about health equity, but his venture capital-financed company also must be profitable. Which option should he focus on expanding?

Harvard Business School professor Regina Herzlinger and case protagonist Greg Rockson discuss the role business can play in improving health care in the case, “mPharma: Scaling Access to Affordable Primary Care in Africa.”
Total Play: 0