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Home > Cold Call by Harvard Business School > A Hard Sell: Bringing Cultured Beef to Market
Podcast: Cold Call by Harvard Business School
Episode:

A Hard Sell: Bringing Cultured Beef to Market
Category: Business
Duration: 00:12:38
Publish Date: 2016-09-19 10:34:18
Description:

In the hundred-plus years since journalist Upton Sinclair shined a light on the deplorable conditions in the U.S. meat packing industry in his groundbreaking exposé, The Jungle, per capita meat consumption for Americans has increased 63%. Can the world continue to feed its growing meat-eating population? New technologies have the potential to revolutionize the meat industry by growing tissue culture beef… but, how do you market against the “yuck factor?” 
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