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Home > Cold Call by Harvard Business School > A Microchip In Your Medicine
Podcast: Cold Call by Harvard Business School
Episode:

A Microchip In Your Medicine
Category: Business
Duration: 00:11:35
Publish Date: 2016-09-19 13:31:53
Description:

Digitally-enabled prescription medication may sound futuristic. Thanks to Proteus, the future is now. The company has developed the technology to place microchips inside prescription pills, allowing doctors to retrieve real-time updates on everything from dosing, to vital signs, to the efficacy of different medications. However, regulating and marketing such ground-breaking technology is almost as complicated as the medical conditions it can help cure. Professor Richard Hamermesh unpacks the challenges of changing the world of medicine.
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