Search

Home > Cold Call by Harvard Business School > A Better World Through Brewing
Podcast: Cold Call by Harvard Business School
Episode:

A Better World Through Brewing
Category: Business
Duration: 00:08:57
Publish Date: 2016-10-04 09:53:58
Description:

Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of production and distribution and make them interesting and important to the consumer. Professor Forest Reinhardt explains how a big, sophisticated company used small details, from trucking routes to the color of refrigerators, to put its commitment to the environment to work on its behalf.
Total Play: 0