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Home > Cold Call by Harvard Business School > Netflix Wins Big by Betting on “House of Cards”
Podcast: Cold Call by Harvard Business School
Episode:

Netflix Wins Big by Betting on “House of Cards”
Category: Business
Duration: 00:13:14
Publish Date: 2016-10-04 11:57:51
Description:

Before “House of Cards” was an internationally-renowned and critically acclaimed hit series, it was a total shot in the dark. Luckily for the small film studio behind it, Netflix saw it as a shot worth taking. Professor Anita Elberse discusses how the Emmy-winning show flipped the script on standard television series production, brought binge-watching into the mainstream, and ushered in a whole new era of must-see programming.
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