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Podcast: Cold Call by Harvard Business School
Episode:

How Wayfair Built a Furniture Brand from Scratch
Category: Business
Duration: 00:22:27
Publish Date: 2016-12-07 09:06:05
Description:

Wayfair has been around since the early days of ecommerce. But where it now exists as a single, popular brand, it was once an unaffiliated collection of 240 websites selling very different things. Professor Thales Teixeira takes listeners on a journey through the rise of internet sales and search engine marketing, and into the minds of the company’s executives as they built an online furniture giant from scratch.
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