Search

Home > Cold Call by Harvard Business School > Making Health Insurance Consumers Actually Like
Podcast: Cold Call by Harvard Business School
Episode:

Making Health Insurance Consumers Actually Like
Category: Business
Duration: 00:15:36
Publish Date: 2017-04-18 11:26:00
Description:

Health insurance that consumers like? Doesn’t sound possible, but South African company Vitality is doing just that. By focusing on consumer-driven health insurance ideas like paying customers to take care of themselves, Vitality has expanded to the UK and China. Professor Regina Herzlinger discusses why this idea of paying for self-care has the potential to improve health care in the United States as well.
Total Play: 0