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Home > Cold Call by Harvard Business School > Reversing the Losing Streak on Sesame Street
Podcast: Cold Call by Harvard Business School
Episode:

Reversing the Losing Streak on Sesame Street
Category: Business
Duration: 00:18:35
Publish Date: 2017-05-16 14:36:59
Description:

When CEO Jeffrey Dunn took over Sesame Street in 2014 and made a licensing arrangement with HBO, many people were skeptical this would take the program in the right direction. But with a new mission to, “Make kids smarter, stronger, and kinder,” and a lot more innovation, it seems the opposite is in the works. Professor Rosabeth Moss Kanter, who wrote the case with Assistant Professor Ryan L. Raffaelli, talks about reversing a losing streak with new partnerships and in the process determining how to answer foundational questions like, “Who are we if we make this deal?”
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