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Home > Cold Call by Harvard Business School > Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
Podcast: Cold Call by Harvard Business School
Episode:

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
Category: Business
Duration: 00:18:47
Publish Date: 2017-08-22 09:30:09
Description:

Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. Senior Lecturer Jill Avery discusses the balancing act of cherishing the heritage of an established brand against the need to look forward and grow in the face of a rapidly changing industry.
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