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Home > Cold Call by Harvard Business School > Language and Globalization: The Mandate to Speak English at Rakuten
Podcast: Cold Call by Harvard Business School
Episode:

Language and Globalization: The Mandate to Speak English at Rakuten
Category: Business
Duration: 00:17:21
Publish Date: 2017-11-15 08:40:15
Description:

Japan’s largest online retailer Rakuten is rapidly expanding into global markets. In order to ensure the success of the organization, but also to break down linguistic and cultural boundaries in Japanese society, CEO Hiroshi Mikitani mandates English proficiency within two years for all employees. Professor Tsedal Neeley discusses the thinking behind Mikitani’s mandate and why there’s such a strong connection between language and globalization.
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