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Home > Cold Call by Harvard Business School > How to Monetize Happiness
Podcast: Cold Call by Harvard Business School
Episode:

How to Monetize Happiness
Category: Business
Duration: 00:14:03
Publish Date: 2018-01-03 10:25:01
Description:

Inspired by research linking happiness and productivity, the Japanese multinational conglomerate Hitachi Ltd, invested in developing “people analytics” technologies like high-tech badges (so-called “happiness sensors”) to help companies monitor and increase employee happiness. Ethan Bernstein discusses Hitachi’s next challenge—how to find the right business model—as well as the ethics of collecting and sharing employee happiness data and whether a happier workplace is truly a more productive one.
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