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Home > Cold Call by Harvard Business School > The Science of Sales Conversations with Gong’s Amit Bendov
Podcast: Cold Call by Harvard Business School
Episode:

The Science of Sales Conversations with Gong’s Amit Bendov
Category: Business
Duration: 00:27:27
Publish Date: 2021-08-10 14:30:46
Description:

Gong’s business proposition is simple: provide software that automatically captures, understands, and analyzes written and spoken sales conversations to help sales teams sell more effectively. But can technology that leverages conversational insights make a measurable impact on a company’s bottom line?

Harvard Business School associate professor Alison Wood Brooks and Gong CEO and co-founder Amit Bendov discuss what salespeople can learn from their own conversations and how Gong can defend against current and future competitors in the case, Gong: Resonating Conversational Insights.
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