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Home > Cold Call by Harvard Business School > Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China
Podcast: Cold Call by Harvard Business School
Episode:

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China
Category: Business
Duration: 00:29:46
Publish Date: 2021-07-13 13:51:12
Description:

In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success?

Harvard Business School professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance.
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