Search

Home > Cold Call by Harvard Business School > A Hard Sell: Bringing Cultured Beef to Market
Podcast: Cold Call by Harvard Business School
Episode:

A Hard Sell: Bringing Cultured Beef to Market
Category: Business
Duration: 00:12:38
Publish Date: 2016-09-19 08:17:32
Description:

In the hundred-plus years since journalist Upton Sinclair shined a light on the deplorable conditions in the U.S. meat packing industry in his groundbreaking exposé, The Jungle, per capita meat consumption for Americans has increased 63%. Can the world continue to feed its growing meat-eating population? New technologies have the potential to revolutionize the meat industry by growing tissue culture beef… but, how do you market against the “yuck” factor? Harvard Business School professor Jose Alvarez aims to answer these questions.
Total Play: 0