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Home > Cold Call by Harvard Business School > How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
Podcast: Cold Call by Harvard Business School
Episode:

How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
Category: Business
Duration: 00:24:09
Publish Date: 2019-03-12 13:32:59
Description:

Professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.
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