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Home > Cold Call by Harvard Business School > Could Big Data Replace the Creative Director at the Gap?
Podcast: Cold Call by Harvard Business School
Episode:

Could Big Data Replace the Creative Director at the Gap?
Category: Business
Duration: 00:18:32
Publish Date: 2018-11-07 13:51:44
Description:

Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Assistant Professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.
Total Play: 0