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Home > Cold Call by Harvard Business School > Honda Created a Civic for Very Light Jets: How High Will It Fly?
Podcast: Cold Call by Harvard Business School
Episode:

Honda Created a Civic for Very Light Jets: How High Will It Fly?
Category: Business
Duration: 00:21:56
Publish Date: 2018-12-05 08:59:11
Description:

After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.
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