Search

Home > Coffee with Butterscotch: A Game Dev Comedy Podcast > [Ep569] Game Devs Talk About Steam Tags For an Hour
Podcast: Coffee with Butterscotch: A Game Dev Comedy Podcast
Episode:

[Ep569] Game Devs Talk About Steam Tags For an Hour
Category: Games & Hobbies
Duration: 01:03:11
Publish Date: 2026-04-22 13:00:00
Description:

In episode 569 of 'Coffee with Butterscotch,' the brothers dig into how Steam tags actually drive discoverability for indie games, and what tools like GameDiscover.co reveal about whether the right players are finding your game. The conversation turns on a deceptively simple question: not what your game is, but who it's actually for.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:36 Introduction and Welcome
01:58 Understanding Steam Tags and Discoverability
04:55 The Importance of Accurate Tagging
07:58 Identifying Target Audiences
10:43 Navigating Game Genres and Expectations
13:54 The Challenge of Marketing Complex Games
16:59 Using Data to Inform Tagging Strategies
23:45 Defining Game Genres and Tags
25:58 Balancing Primary and Secondary Game Features
29:19 The Complexity of Game Genres
31:33 The Evolution of Game Genres and Language
34:12 Platform-Specific Audience Differences
38:09 Refining Game Tags for Better Audience Reach
45:46 The Challenge of Game Development and Audience Understanding
50:57 Adjusting Game Pricing and Expectations
57:33 The Role of Randomness in Success

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

★ Support this podcast ★
Total Play: 0